Finding out about who you are and where your customers are

Probably the most important thing we find is the early stages of finding out about your business and who your potential target audience is.

For example, we may have two accountants – one is suited to startups, the other suited to blue chips.

This is a crucial part of what we do because, if we dont ‘get you’ at this stage the campaign will not work. This is because we have to create a search list and this involves entering filters for example geographical area, size of your target business, financial size. Its no good sending a one man band to see Supermarket PLC if thats not his market and vice versa.